With our piece being targeted at a radio 1 audience and presented in a similar manner to that of radio 1’s educational podcast that are spoken about here it makes sense to talk about their audience and its profiles.
Radio 1 is demographically based meaning that they target young people in the age range between 15-29-year-olds, however, what is key is that it should have a distinctive mix of music and speech-based content and be a place for new music (BBC,2016). This means that the treatment we utilise for the programme will be significantly different from that of a speech-based programme on radio 4 with us having to try and reflect and make the content relevant to young people. Ultimately the programme will have to snappy and to the point with use of music beds throughout the piece and not use flowery language to extend things beyond what they need to be.
Alongside this, it has been well documented that in the current media environment young peoples attention is more spread than ever with programmes now having to be supported through the likes of digital content such as Youtube or Facebook videos to attract listeners and be a more multiplatform brand compared to what radio was many years ago(Guardian,2016). This also means we need to consider how we utilise social media and do so in a way that is similar to radio 1 currently rather than say radio 2 with this being our target audience. The way we have done this is by utilising short-form videos such as filming interviews and relevant clips that support interviews with subtitles underneath, alongside this some of those who listen to it will be most likely be deaf so its appropriate for subtitles.
Radio for young people has also morphed into an on-demand platform with users being able to listen to what they want when they want through the likes of the Iplayer and Spotifys podcasts, this again makes a relevant case for a podcast due to it being able to be downloaded at any time. It is also different in the that it is focusing on something that is otherwise not talked about very often.
https://www.theguardian.com/media/2016/sep/19/bbc-radio-1-aims-to-be-netflix-of-music-radio-with-phone-first-strategy
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